Variable data printing
Imagine printing 500 postcards with 500 different headlines and visuals. Thats individually targeted content in a single nonstop print run. Maximum effectiveness, maximum efficiency.
Varsity Spirit needs new photographs every year for their high-end 220-page catalog of cheerleading and dance apparel. Not only must the uniform colors be precise, but models must exhibit championship-caliber formations.
Everyone used to think that targeting a market was very strategic. Now we know it's nothing compared to targeting an individual. Because today, instead of speaking to a group, you can speak to the specific needs of each person within that group - practically and efficiently. That's one-to-one marketing. And nothing - we repeat, nothing - is more persuasive.
Find out how Imec enables you to accomplish one-to-one from end to end. We call it - target, create, deploy.