Bohan

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In 2002, BOHAN led a neighborhood revitalization movement by renovating a 1947-era building in Nashville’s Gulch a run-down warehouse district next to the city train yard. Today, the BOHAN Building is an architectural gem with high ceilings, innovative design and décor, and an Art Deco exterior flair. Since our move, the Gulch has been designated as one of only 13 LEED Certified neighborhoods in the world and over 75 businesses have also relocated here.

From pro bowling to the PGA and LPGA, BOHAN has played on some of the best sports teams in the world. After two tours with Ebonite Bowling, the company rolled an impressive 89% market share – thanks to the most passionate work that sport has ever seen. Our work for Bridgestone helped their B330 soar to the #2 ball in golf. And our lineup features pros who’ve played every position the sports marketing world can throw at them – brand to retail, sandlot to the Olympic Games.

BOHAN provides agency talent and brand leadership for more non-profit and community organizations than any other agency in our region. These include the Land Trust for Tennessee, Christian Women’s Job Corps, the Community Foundation of Middle Tennessee, the Becket Fund for Religious Liberty, Salama Institute for at-risk urban youth, the University of Tennessee, Montgomery Bell Academy and Ensworth High School.

At BOHAN we have close to 60 industry
pros from agencies all over the country BBDO, JWT, Hill Holliday, Mullen and TBWA/Chiat Day. And they were all attracted to the same thing our unique “brand village” approach to solving clients’ business problems. Multi-disciplinary mini-communities throughout our building, each responsible for planning, growing and collaboratively living
the brands they’re assigned, together with

Today’s 18 to 34-year-olds aren’t less spiritual – it’s church they find irrelevant. So we asked the United Methodist denomination to rethink church. And to “market” not just a spot in a pew on Sunday, but how this audience can get involved in global health initiatives, social justice, poverty and even secular solutions the church offers the other six days of the week. Our approach didn’t inspire a campaign – it changed a whole culture. And that is bringing a whole generation back to a

Few agencies have BOHAN’s depth of
healthcare experience. Handling nine health systems in nine markets with almost 100 facilities, we’ve performed volume-building analytic, strategic and creative procedures on everything from start-ups to 60-year-old institutions – with stellar outcomes. Physician group alignment and branding, system unification and differentiation, protection from market intrusion and courtship of major specialty practices. Large markets or small,
we’ve seen it all.

10 YEARS AT THE BEACH
In our 10-year partnership with Beaches of South Walton, we helped this magical collection of seaside villages along 26 miles of pristine Northwest Florida coastline weather 17 hurricanes and tropical storms, two red tides and the BP oil spill. We turned them from a summer-only destination into a popular spring and fall getaway. Bed tax rose 96%, occupancy grew from 48% to 52% – even as accommodations increased 89% – and ADR went from $174 to $226.

EATING IT UP
BOHAN has a craving for restaurants. And since 2007, we’ve had a steady diet of them. In each case, our business-consultancy approach was chosen to solve brand, market, food and sales issues – and we delivered. Fazoli’s, Back Yard Burgers and Stoney River all saw their first positive sales and traffic in years. Our “Stomach & Wallet” spot for Fazoli’s made us “Vendor of the Year.” And our “bad-boy burger” approach got Back Yard Burgers noticed by Consumer Reports, as the #5 burger in the USA.

ALL THE RIGHT THINGS
Since 1990, being “Remarkable in All the Right Things” has been our agency mission. And it is a fitting reflection of the man who launched this agency with one client, two employees and a tiny office on Music Row – David Bohan. Today, that first client is still a client, those two employees have turned into 55, and our accounts range from national restaurant chains and tourism destinations, to the largest hospital corporation in the U.S. and The United Methodist Church worldwide.

There’s a special place in our hearts for our first client, Pigeon Forge. Since 1990, our advertising and promotional strategies have evolved this Smoky Mountain town of 6,000 into a year-round family destination that saw 10 million visitors pass through in 2009. And annual tourism revenues have jumped +$570 million. All thanks to the playful collaboration we forge with every client – and a new campaign reminding moms of the “limited time offer” called childhood and family vacations.

ART AS ENTERTAINMENT
The Frist Center for the Visual Arts is a glorious renovation of an Art Deco-era post office in Nashville. But it has no collections of its own,
and marketing art in Middle Tennessee isn’t
quite the same as doing so in Midtown NY. So
we toned down the curator-speak, turned the museum into an entertainment venue and treated each exhibit like a show. The result has been highly attended exhibits like Egypt at the Frist
and 2010’s Golden Age of Couture. In the heart

HAVE STRATEGY, WILL TRAVEL
Since 1990, travel and tourism has been BOHAN's bread and butter. From the Black Hills of South Dakota and Palm Beach County, to the Peabody Hotel and the elegant Greenbrier Resort in West Virginia, we may have more experience at developing, growing and reinvigorating destination brands than anyone else in America. Our bags are packed with insights and proven guest-building and ADR-raising strategies just tell us where
you'd like us to go.